SEO | Social Media Marketing | Website Development

What to Expect from Your Digital Marketer

Hiring a digital marketing agency is a big step for any business. After all, you’re trusting them with an important part of your business – your online presence. But what exactly can you expect from your digital marketer?

Strategy Development

Every good digital marketing campaign starts with a solid strategy. This is where your digital marketer will get to know your business inside and out. They’ll learn about your goals, target audience, and any existing marketing campaigns. With this information, they’ll be able to develop a tailored strategy that meets your specific needs.

Website Optimization

Next, your digital marketer will take a close look at your website. They’ll evaluate things like your site’s design, content, loading speed, and mobile-friendliness. Based on their findings, they’ll make recommendations for how to improve your website’s overall performance. This could involve anything from redesigning your website to creating new content.

Search Engine Optimization

One of the most important aspects of digital marketing is search engine optimization (SEO). This is the process of optimizing your website to rank higher in search engine results pages (SERPs), like Google. By improving your SEO, you can increase your visibility online and attract more leads to your website.

Digital Advertising

Another common digital marketing tactic is advertising. This involves placing ads on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. These ads can be targeted to reach a specific audience or promote a specific offer. When done correctly, advertising can be an extremely effective way to generate leads and grow your business.

Reporting and Analysis

Finally, once your digital marketing campaign is up and running, it’s important to track its progress. Your digital marketer will do this by regularly reporting on key metrics like website traffic, leads generated, and conversion rates. They’ll also analyze this data to identify areas of improvement and opportunities for growth.

Conclusion

As you can see, there’s a lot that goes into being a digital marketer! When hiring an agency or freelancer for help with your online presence, be sure to ask about their experience with each of the above tactics. With the right team in place, you can expect great things from your digital marketing campaign!

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