An SSL certificate encrypts and secures all communication between a website and its visitors. You know a site is secure when you see a little “lock” next to the URL in the address bar and the URL begins with https;// rather than http://. Why should every site have an SSL certificate even if they do not collect customer data?
- Goolge wants all sites to have them
For SEO, this is reason enough. Google now considers SSL as a ranking factor so you absolutely need one if you want to stay in their good graces.
- Builds customer trust
The lock that comes with having your site secure, shows your customers that you care about their safety and security and that your site can be trusted. This is invaluable to every website.
- Protects your website
SSL certificates protect sites from phishing scams, data breaches, and many other threats. Security is something that most website owners never even consider but it should be a top priority.
All websites now need SSL certificates – your site needs the lock and https:// in the address bar. We can help you obtain one and install one on your site. Click here if you have any questions and/or to get started in securing your website.
Need more information about SSL certificates?
Click here for a full technical write-up about securing the web from W3C.
Last Updated: 11/20/2021