There are a lot of social media platforms out there, and it can be hard to keep up with all of them. So which ones should you be using for your retail business? Here is a breakdown of the best social media platforms for retailers, and how you can use them to benefit your business.
Facebook is still the king when it comes to social media, with 2.6 billion monthly active users as of 2019. That’s a lot of potential customers! While Facebook isn’t necessarily the best platform for driving sales, it is great for building relationships with your customers and creating a community around your brand. You can use Facebook to share helpful content, run giveaways and promotions, and answer customer questions in a timely manner.
If you’re in the business of selling physical products, then Instagram should be one of your go-to social media platforms. With over 1 billion monthly active users, Instagram is a veritable gold mine for retailers. Thanks to its visual nature, it’s the perfect place to showcase your products in all their glory. You can also take advantage of Instagram Stories and Instagram Shopping to drive even more sales.
Twitter may not have as many users as Facebook or Instagram, but it’s still a powerful platform with plenty of potential for retailers. One of the advantages of Twitter is that it moves fast – which means you can quickly jump on trending topics and join in on conversations that are relevant to your industry. You can also use Twitter to offer customer service, share promotional offers and discounts, and build relationships with other businesses in your industry.
Pinterest is a relative newcomer compared to some of the other social media platforms on this list, but don’t underestimate its power! With over 322 million monthly active users, Pinterest is a force to be reckoned with – especially if you’re in the business of selling physical products. That’s because Pinterest is basically one giant visual search engine, where people go to find ideas and inspiration for their next purchase. If you want to drive sales through Pinterest, make sure you create high-quality product photos and infographics, and include keyword-rich descriptions.
TikTok
TikTok may seem like just a fun app for making videos, but it can actually be a powerful tool for retailers. The app’s huge user base means that there is a potential audience for any kind of product. TikTok also offers a unique way to reach young consumers who are not necessarily active on other social media platforms. Additionally, the app’s format lends itself well to product demonstrations and short, attention-grabbing ads. For retailers, TikTok provides an exciting new way to reach consumers and promote their products.
There are a lot of social media platforms out there, so it can be tough to decide which ones are worth your time and energy as a retailer. But thanks to this blog post, you now know that Facebook, Instagram, Twitter, Pinterest, and TikTok are all great options that can help you boost sales, build relationships with customers, and create a community around your brand. So what are you waiting for? Start posting! Contact Netvolution for help getting started.
