How to Create a Brand Color Palette

How to Create a Brand Color Palette That Embodies Your Style

Do you want to learn how to create a brand color palette that embodies your style?  As a website owner, blogger, or business owner, you know that the colors you choose for your brand say a lot about who you are and what you stand for.

However, choosing a color palette that embodies your style can be daunting. How do you choose colors that represent your brand without getting overwhelmed by endless options?

In this blog post, I will walk you through creating a brand color palette that embodies your style and showcases your personality and values.

Understand The Psychology Of Colors

Before you start selecting colors for your brand, take time to understand the psychology of colors. Different colors evoke different emotions and meanings.

For example, red symbolizes passion and energy, while blue represents calmness and trust. Yellow conveys optimism and happiness, while green indicates growth and harmony.

Once you understand the psychology of colors, you can select colors that align with your brand values and personality.

Look For Inspiration

The best way to find inspiration for your brand color palette is by looking at your surroundings.

Look at nature, fashion, art, and design, and observe which colors catch your eye.  Create a mood board to gather all the colors that inspire you. T

his will help you narrow your options and develop your brand color palette.

Choose A Dominant Color

The next step in creating your brand color palette is choosing a dominant color.

This will be the color that represents your brand identity and should be the most prominent color in your visual branding.

Make sure the dominant color aligns with the emotions and values you want to evoke in your audience.

Add Complementary Colors

Once you have chosen your dominant color, it is time to add complementary colors to your brand color palette.

These colors will support your dominant color and add depth and variety to your visual branding.

Choose colors that are harmonious with your dominant color and reflect your brand’s personality.

Use A Color Palette Generator

You can use a color palette generator if you are still struggling to create your brand color palette. This tool will help you create a color scheme based on your dominant color.

Most color palette generators allow you to choose a color and generate a complementary palette based on the color rules, such as complementary, monochromatic, triadic, or analogous.

Once a palette is generated, you can fine-tune the colors to fit your brand style. These posts on Canva and HubSpot are a great places to get started!


Creating a brand color palette that embodies your style takes time, patience, and experimentation. With the right approach, you can create a unique and memorable visual identity that reflects your brand’s values, personality, and style.

By understanding the psychology of colors and using a color palette generator, you can create a color palette that will help you stand out in a crowded digital landscape.

So, go ahead and take the first step towards creating a brand color palette that speaks to your style, and watch your audience connect with your brand in a whole new way.

Not sure where to start? Contact Netvolution today for all of your website needs.

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