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Deciding on a Digital Marketing Partner: Should You Go Small or Go Big?

There are a lot of things to consider when selecting a digital marketing partner. One of the first decisions you’ll need to make is whether to go with a small firm or a large one. Each has its own advantages and disadvantages, which we’ll explore in more detail below.

Advantages of Going Small

When you partner with a small digital marketing firm, you can expect more personalized service. The agency will get to know your business inside and out, which allows them to tailor their approach to your specific needs and goals. Additionally, working with a smaller firm usually means you’ll have direct access to the agency’s principal decision-makers. This can be beneficial when it comes to making quick decisions about your campaigns.

Disadvantages of Going Small

The main downside of partnering with a small digital marketing agency is that they may not have the same level of experience or resources as a larger firm. This can be problematic if your campaigns require complex strategies or techniques that are beyond the scope of what the agency is capable of delivering.

Advantages of Going Big

Larger digital marketing agencies have the advantage of being able to draw on a deep pool of talent and resources. This means they’re usually able to handle even the most complex campaigns with ease. Additionally, bigger firms tend to be more established, which can give them an edge when it comes to negotiating rates with media outlets and other partners.

Disadvantages of Going Big

One downside of working with a large digital marketing agency is that you may not receive the same level of personalized service as you would from a smaller firm. Additionally, because larger agencies typically have more clients, you may find that your account gets less attention than it would at a smaller agency.


There’s no right or wrong answer when it comes to deciding on a digital marketing partner. It all depends on your business’s specific needs and goals. If you’re looking for personalized service and direct access to decision-makers, then going with a small firm is probably your best bet. However, if you need an agency with extensive experience and resources, then you’ll want to go with a larger firm.

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