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Content Marketing: Why Consistency is Key

Content Marketing: Why Consistency is Key

Content Marketing: Why Consistency is Key – Content marketing is a funny thing. You can have the best intentions, the best ideas, and the best execution… but if you’re not consistent, none of it will matter. Remember, in content marketing, quality trumps quantity every single time. But even if you’re producing quality content on a regular basis, if you’re not doing it consistently, your audience won’t stick around for long.

Think about it this way: let’s say you start following a new blog. The first few posts are great – they’re well written, informative, and entertaining. But then… nothing. Weeks go by without a new post. Finally, just when you’ve about given up hope, a new post appears. But then it happens again – a few great posts followed by weeks of silence. At what point do you just give up and stop following that blog? Probably around the same time I would. And that’s why consistency is key when it comes to content marketing.

Why Consistency Matters

Consistency matters for a number of reasons. First, it lets your audience know what they can expect from you – if they can count on you to show up week after week (or day after day), they’re more likely to keep coming back. Second, consistency builds trust – and trust is essential if you want people to buy from you or work with you. Third, consistent content helps with SEO – Google loves fresh content, and if you’re churning out quality content on a regular basis, your site will climb the search rankings faster than those of your competitors who don’t have a content strategy in place.

How to Be Consistent with Your Content Marketing Strategy

The good news is that being consistent with your content marketing doesn’t have to be difficult – as long as you have a plan in place. Here are a few tips to help you get started:

* Set aside time each week to brainstorm and write new content. Whether it’s an hour on Monday mornings or two hours on Wednesday evenings, find a time that works for you and make it sacrosanct – no interruptions allowed!

* Batch create whenever possible. If you can write several blog posts at once or record several podcast episodes in one sitting, do it! This will help reduce the pressure you feel to produce new content on a regular basis and make it easier for you to stay consistent over the long haul.

* Get help when necessary. If the thought of cranking out new content every week is enough to make you break out in hives, consider enlisting the help of a content creator who can take some of the load off your shoulders. This way, you can focus on running your business while someone else takes care of creating quality content on a regular basis.


If there’s one thing all successful businesses have in common, it’s that they’ve mastered the art of consistency – especially when it comes to their content marketing strategy. By putting out fresh, high-quality content on a regular basis, businesses are able to build trust with their audience, improve their SEO ranking, and ultimately drive more traffic (and sales!) through their digital doors. Ready to get started? Use the tips above to develop a solid content marketing strategy that will help take your business to the next level! If you need help contact – we are here to help.

Content Marketing: Why Consistency is Key