AI in SEO has changed the game. AI is transforming the world and has had a huge impact in helping create content for sites to rank higher for keywords and generate lots of traffic.
So what’s the problem?
The problem is that Google has caught on and is now punishing sites that turn out AI-generated content.
If your site depended on AI content generated in 2023, then you watched Google wipe you out in March of 2024.
That update was BRUTAL to many sites and eliminated their revenue overnight.
Sites that were receiving thousands of visits watched as the Google update eliminated all their traffic and their revenue. Some sites were delisted completely!
If your site didn’t depend on AI-generated content, then Google rewarded you by increasing your visibility in the SERPs.
The update still appears to be having effects months after the initial update.
So how do you avoid getting penalized by Google moving forward? How do you use AI in SEO?
Here are some tips to help you use AI correctly.
Don't Use AI-generated Content - PERIOD!
So, what do you do next?
Start with removing ALL of your AI-generated content for your site or start rewriting it.
Since Google is not indexing your pages, the simpler solution would be to take down the pages and start all over again.
It sounds like a monumental endeavor, right?
It is and there is no way around it.
Start creating HELPFUL CONTENT that will drive the right traffic to your site.
Can you use AI to help you generate new content? The answer is “yes.”
We’ll cover that next.
How To Use AI in SEO
We recommend using AI to HELP you create content and not to create the actual content.
Use AI to generate ideas for the following:
- Content ideas
- Keyword ideas to target
- Keywords and keyword groups that rank for you niche or industry
- Heading ideas for your content
- Marketing ideas
Use it to get past writer’s block and get you moving in the right direction.
Use it for keyword research and identifying keywords that will help you rank higher on Google.
Helpful Tools To Help You Use AI in SEO Correctly
We already mentioned Copyleaks as a tool to help you test your existing and new content.
You’ll want to do this as soon as possible to make sure you bounce back from the Google update as quickly as possible.
I’m sure you’ve heard of ChatGBT and it’s a good free tool to get started.
They have a free plan that will work just fine for generating ideas. If you need more power, then sign up for a paid plan.
We like to use Jasper for generating our ideas. It’s a great tool and we highly recommend it.
SEO is never-ending so get started and keep going. Therefore, ongoing SEO is the recipe for success.
Still have questions? Then reach out to us.
We have your answers.
Do's of Using AI in SEO
Leverage AI for Data Analysis
AI tools can process vast amounts of data in a short period.
Leveraging AI for data analysis enables search marketing professionals to identify trends and patterns which can significantly enhance SEO strategies. For instance:
Identify keyword trends: AI tools help in analyzing which keywords are currently trending, allowing you to optimize your content accordingly.
User behavior analysis: Through AI, marketers can understand user behavior on their search pages, enhancing the overall user experience.
Utilizing AI for data analysis ensures that your search marketing strategies are not only based on assumptions but on real-time data, improving the chances of achieving better search optimization results.
Enhance Content Creation
AI tools are excellent for generating content ideas and optimizing existing content for search engines. Here’s how AI can assist:
Content generation: AI-powered tools can help create high-quality, SEO-friendly content by suggesting keywords and writing assistance.
Personalization: AI can tailor content to meet user needs by analyzing user data and search habits.
By incorporating these AI tools, you can ensure your content resonates with your audience and ranks higher on search engine results pages (SERPs).
Improve User Experience
A positive user experience is crucial for search engine optimization. AI tools can significantly improve the user experience on your website:
Chatbots: Implementing AI-powered chatbots can provide instant responses to user queries, improving site engagement.
Personalization engines: AI tools can recommend personalized content to users, based on their previous interactions and search behavior.
By leveraging AI to enhance the user experience, your website can achieve better engagement metrics, which contribute to improved search optimization and SEO results.
Automate Repetitive Tasks
AI tools can automate many repetitive SEO tasks, saving time and resources. Here are some areas where AI tools can be beneficial:
Rank tracking and reporting: AI tools can automatically track your website rankings and generate detailed reports.
Technical SEO audits: AI can perform SEO audits, identifying issues and suggesting optimizations.
By automating these tasks, search marketing professionals have more time to focus on strategy and creative work, ensuring a well-rounded SEO approach.
Stay Informed
The SEO landscape is continually evolving, with search engines frequently updating their algorithms. Staying informed about the latest advancements in AI and search algorithms is critical:
Research and learning: Use AI tools to stay updated with the latest SEO trends through continuous research.
Algorithm updates: Ensure you are aware of the newest search engine algorithm changes and optimize your strategies accordingly.
Remaining current with advancements ensures your search marketing strategies remain effective and yield the best results.
Don’ts of Using AI in SEO
Overlook Human Oversight
While AI tools provide significant advantages, human oversight is essential. Here’s why:
Quality control: Always review and refine AI-generated content to ensure it aligns with your brand voice and standards.
Strategy validation: Validate AI-generated strategies against real-world scenarios, making sure they fit within your search optimization goals.
Human oversight ensures that AI tools complement your SEO efforts without compromising on quality or relevance.
Ignore Ethical Concerns
Implementing AI tools requires careful consideration of ethical concerns, especially related to data privacy:
Data security: Ensure that AI tools comply with data privacy regulations to protect user information.
Ethical marketing: Avoid using AI for deceptive or manipulative search marketing practices.
By addressing ethical concerns, you build trust with your audience and maintain a positive brand reputation, crucial for long-term success.
Rely Solely on AI
AI should be one component of your overall SEO strategy. Relying solely on AI can be detrimental:
Diverse strategies: Combine AI tools with traditional SEO practices such as link-building, on-page optimization, and manual keyword research.
Human creativity: Utilize human creativity to develop unique content and strategies that resonate with your audience.
A balanced approach ensures that your SEO efforts are well-rounded and more likely to achieve sustainable success.
Neglect Content Quality
High-quality content is paramount for SEO. Even if AI tools assist in content creation, ensure that the quality remains high:
Relevance: Content must be relevant to the user’s search query and provide valuable information.
Engagement: High-quality content engages users, reducing bounce rates, and improving time on site.
Maintaining content quality is essential to achieving effective search optimization results, regardless of AI involvement.
Expect Immediate Results
SEO is a long-term strategy. Even with AI, do not expect immediate results:
Patience: It takes time for search engines to index and rank pages.
Consistent effort: Regularly update and optimize your content, monitor keyword rankings, and adjust strategies as needed.
SEO success requires sustained effort, and while AI tools can expedite processes, they do not eliminate the need for patience and consistent work.
Wrapping It Up
Incorporating AI in SEO offers numerous benefits, from enhanced data analysis to improved user experiences.
However, it is crucial to combine AI tools with human oversight, ethical considerations, and traditional SEO practices to craft a comprehensive strategy that yields sustainable results.
Taking advantage of advanced AI-powered tools can propel your SEO efforts to new heights, but always ensure that your approach is balanced and aligned with your brand’s core values and objectives.
Any questions?
We would love to hear from you with your questions, recommendations, or opinions.
We are here to serve and want you to succeed. We wish you the best!
If you’re wondering if we were hit by the Google update, the answer is “yes.”
In fact, this blog post was originally AI-generated and was de-indexed in March.
We are optimistic that this new version will meet with Google’s approval and that we’ll get some visibility in the SERPs.
Wish us luck!
Updated October 2, 2024
