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11 Email Marketing Platforms for Small Businesses

11 Email Marketing Platforms for Small Businesses

11 Email Marketing Platforms for Small Businesses. Email marketing is essential to running a small business, as it allows you to reach out to your customers effectively and cost-effectively. With the right email marketing service, you can easily create and send newsletters, special offers, and other promotional materials quickly and easily. But which email marketing service should you choose? Here is a guide to help you decide which is best for your business.


MailChimp is one of the most popular email marketing services available today. It has an easy-to-use interface that makes it simple for even the most technologically challenged person to create beautiful emails. It also features powerful analytics to track your campaigns’ success. MailChimp offers a free plan that is limited in tools. The “essentials” plan starts at $13 per month, but more advanced techniques are also available for larger businesses.

Constant Contact

Constant Contact is another popular email marketing provider that offers a wide range of features and tools for businesses of all sizes. Its drag-and-drop editor makes it easy to create attractive emails quickly and effortlessly. It also has built-in analytics that allows you to track everything from open rates to click-throughs to see what’s working. The “core” plan starts at $9.99 per month.


SendInBlue is an excellent option for small businesses starting with email marketing, as it offers free and paid plans starting at just $25 per month. One of its most significant advantages is its automation feature which allows you to set up automated messages that will be sent out based on specific triggers, such as when someone signs up for your newsletter or purchases something from your website. This feature alone can save countless hours of manual labor! Additionally, SendInBlue offers detailed analytics reports to measure your campaigns’ effectiveness over time.


HubSpot is a great all-in-one platform for small businesses. It offers an easy to use drag & drop editor that makes creating beautiful emails a breeze. In addition to its email capabilities, HubSpot also offers powerful CRM functionality and analytics to help you track leads from start to finish. With its intuitive user interface and powerful features, HubSpot is an excellent choice for small businesses looking to get started in email marketing. Pricing for the “Marketing Hub Starter” is $45 per month.


Omnisend is another popular email marketing service offering various features designed specifically for eCommerce businesses. It includes customizable templates, automated campaigns, integrations with popular shopping carts like Shopify and WooCommerce, A/B testing capabilities, and more. Omnisend also has powerful segmentation tools that allow you to target specific groups of customers or prospects with tailored messages. Omnisend does offer a free plan as well as paid plans starting at $16 per month.


Drip is a popular choice among eCommerce stores due to its focus on customer engagement rather than just sales conversions. Drip allows you to create automated campaigns based on customer behavior, such as abandoned cart emails or product recommendations based on previous purchases. It also has advanced segmentation capabilities and A/B testing capabilities to optimize your campaigns for maximum effectiveness. Plans start at $39 per month. They do offer a 2-week free trial.


AWeber is another excellent option for those looking for an easy-to-use solution with many features at an affordable price point. It offers over 700 templates, automation tools, analytics tracking and reporting tools, list management tools, and more. AWeber also integrates with WordPress and other popular web platforms making it easy to get up and running quickly without any coding knowledge required. AWeber does offer a free plan. Paid plans start at $16.15 per month.


Moosend is an up-and-coming email service provider that offers some unique features. Including automation triggers based on website visitor behavior (i.e., page views or time spent on the website). Moosend also has a drag & drop newsletter builder and prebuilt templates, which make creating professional emails quick and easy even if you have no coding experience! Moosend offers a 30-day free trial. Paid plans start at $9 per month.


Benchmark offers robust automation capabilities and beautiful prebuilt templates. This helps you create stunning emails quickly without needing coding or design skills. Benchmark also provides detailed analytics tracking so you can see exactly how each one of your emails is performing in real-time! Benchmark offers a free plan. Paid plans start at $9.99 per month.


iContact is an excellent option if you’re looking for an entry-level solution at an affordable price point. iContact is equipped with powerful segmentation tools and detailed analytics tracking across multiple devices so you can get the most out of every campaign! Plus, it integrates seamlessly with over 500 online applications like Salesforce and Magento, making it incredibly easy to sync customer data across multiple platforms! iContact offers a free plan. Paid plans start at $14 per month. Dotdigital offers “Flexible pricing.”


MailerLite’s simple yet powerful user interface makes it ideal for both novice users & experienced professionals alike! Its elegant drag & drop editor makes designing beautiful emails fast & easy. In contrast, its advanced automation features make it possible to send personalized messages based on customer data such as purchase history or demographic information! Plus MailerLite integrates seamlessly with over 1000 applications, such as Shopify & WooCommerce, making it effortless to keep track of customer data from multiple sources in one place! MailerLite offers a free plan. Paid plans start at $9 per month.


With so many options available, choosing the best email marketing service for your small business can be daunting. However, by considering factors like pricing plans, features offered, ease of use, customer support availability, and analytics capabilities, you should be able to narrow down your choices considerably until you find one that fits all of your needs perfectly! We hope this article on the 11 Email Marketing Platforms for Small Businesses helps you take your business’s digital presence to the next level!

If you need assistance or guidance, please get in touch with Netvolution – we are always here to help.